Sports & Beyond: All-Star NBA Weekend • Latino Sports


Sports & Beyond: All-Star NBA Weekend


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Brooklyn, NY – The NBA All-Star Game is more about marketing and business than a basketball contest between the best players in the league’s eastern and western conferences.

Since the early 1990s the game has become an excuse for the NBA to turn it into a long weekend festival which benefits corporate sponsors, television partners, and a given city’s tourism industry. When you put an All-Star Game in New York, all of those factors get magnified tenfold.

The last time the NBA played its All-Star Game here was in 1998 and that now seems like the Stone Age. A small fan festival was held at the Javits Center that year but it paled in comparison to the NBA House that the league set up at Moynihan Station on 33rd Street.

Corporations as State Farm, Kia, Samsung, and Coca-Cola smartly promoted themselves by having interactive basketball skill games with the public as well as taking photographs which the public was urge to post on social media.

All-Star Game Weekend is an important time for the National Basketball Players Association to meet since it’s a rare opportunity to gather a lot of its high-profile rank and file. It was also a chance for the players to get to know its new impressive executive director, Michele Roberts.

Roberts certainly put NBA team owners on notice that the players association would not roll over in the next collective bargaining agreement as has happened in the past by naming LeBron James as its vice president.

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About Lloyd Carroll

Lloyd Carroll is the Senior Columnist for the Queens Chronicle, an award-winning weekly newspaper that has served the communities of Queens since 1978. This article as well as many future articles will also appear at Queens Chronicle. In addition, Lloyd also writes for our friends over at In today’s world of online publications, we at Latino Sports understand and value the importance of collaborating with other online publications in order to showcase and create awareness of each other’s work and dedication to our respectable communities.

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