Tu Selección: Food, Fútbol y El Tri • Latino Sports


Tu Selección: Food, Fútbol y El Tri



New York – Hours prior to last Tuesday’s CONCACAF World Cup Qualifier between the United States Men’s National Team (USMNT) and the Mexican National Team recognized by many as “El Tri,” Unilever announced a partnership with Soccer Marketing United (SUM) to become official sponsors of the Mexican National Team.

In honor of the partnership, Unilever launched Tu Selección, program anchored in soccer game viewing celebrations that will provide consumers with relevant recipes for the games, party hosting tips, soccer information and fun for the whole family. As stated in the Press Release:

“The campaign is grounded on the core insight that food, fútbol and family are three highly relevant passion points for Hispanics, and that they value activities that will bring all three together in celebration of their culture.” 

“Unilever is thrilled to tap into its brands to bring forth new experiences in Hispanic homes, especially during soccer game viewing parties” said Russel Lilly, Director of Multicultural Marketing at Unilever. “Our partnership with the Mexican National Team and creation of Tu Selección brings these moments to new heights through exclusive insider access, even bringing legendary players closer to their fans.”

Unilever Launch of Tu Seleccion Campaign

In light of the announcement and Unilever’s commitment to the U.S. Hispanic community, the company hosted a pre-match celebration for soccer fans at the Mexican Restaurant Dos Caminos located at the Meat Packing District for a night of Food, Futbol y El Tri.

Treated to an evening of live mariachi music, dishes off the Tu Selección menu , a disappointing scoreless draw,  fans met former national team players Marcelo Balboa of the USMNT and Luis Hernandez of El Tri. Joining both former players that evening were none other than Ema Quevedo, Chef and Consultant for Unilever Kitchens and Aarón Sánchez is the co-star of Food Network’s hit series, Chopped and Heat Seekers.

Following last Tuesday’s disappointing result for El Tri, fans now have the opportunity to enter a sweeps for the chance to win a grand prize trip with his/her family to one of the Mexican National Team’s games taking place in the continental U.S. Visit www.TuSeleccion.com for more information on Tu Selección and to enter to win the grand prize.

For daily updates, join the Facebook fan page www.facebook.com/vivemejor and follow @vivemejor on Twitter through #TuSelección.

Flat Stanley made an appearance in place of my nephew who lives in Arizona.

Flat Stanley made an appearance in place of my nephew who lives in Arizona.

About Unilever

 Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day.

We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011. More than half our sales are generated in emerging markets (56% in 2011). Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

Our portfolio includes some of the world’s best known brands such as Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Radox, Sure and Lifebuoy.

Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.

Unilever has led the Food Producers sector in the Dow Jones Sustainability World Indexes for 14 consecutive years. In 2012 we were also named leader of the Food and Beverage supersector. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index.

In 2011 Unilever led the Climate Counts Company Scorecard and for the second year we topped the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility latest annual survey (2012).

For more information about Unilever and its brands, please visit www.unilever.com.

About Soccer United Marketing

Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; and the CONCACAF Gold Cup™.

SUM also manages promotional and marketing rights in the United States for Mexico’s most popular sports team, Club Deportivo Guadalajara (Chivas).

In 2009, SUM announced the creation of the MLS Digital Properties, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM’s slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com.


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