VW drives Soccer Fever by giving fans a chance to be featured in national TV spot • Latino Sports

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VW drives Soccer Fever by giving fans a chance to be featured in national TV spot



Volkswagen of America is calling on soccer “fanáticos” to express their passion for the game for a chance to win an appearance in a national TV spot.

Volkswagen, together with soccer legends Ramón Morales and Ramón Ramírez, are encouraging soccer fans to create and upload their own “fanistitial” videos documenting their passion for soccer.

Fans can upload videos to the Volkswagen Facebook fan page at www.facebook.com/vw, where a lucky winner will be featured in a national TV spot set to air during Univision’s broadcast of the 2010 FIFA World Cup!

Volkswagen and the soccer teams of the world both have great traditions of excellence. In 1974 when West Germany beat the Netherlands 2-1, VW was introducing the Rabbit to US audiences. When France beat Brazil 3-0 in 1998 the New Beetle was winning hearts all over the world. 

In 2002 Asia hosted its first-ever championship (Brazil beat Germany 2-0) and VW  showed the world the Touareg TDI. And just 4 years ago when the world last gathered for the greatest tournament in sports with Italy beating France 5-2 in a penalty shootout, VW was unveiling a new concept vehicle called the Tiguan. Now here we are in 2010 and you can be sure that VW has plenty more surprises up its sleeve.

VW Facebook tab gives fans three opportunities to take part in this year’s festivities:

Customize your FANtastic VW!
First choose your favorite VW car. Then choose the team you would like to support. Now you will be able to personalize the car you’ve chosen with different elements. Share it with your friends and ask them to customize their fav car as well!

Become a Super Fan!

Choose a picture of yourself from your Facebook photo galleries. Let us know which country you’d like to support and which is your favorite VW car. Customize your picture with soccer elements to become a Super Fan! Share it with your friends! You could even great creative and dress up a friend of yours in a rival team’s jersey!

Upload your FAN video, win a spot in a Volkswagen TV commercial!
Upload it or record it online.  Get your friends to watch and vote.  When VW picks the winning video the author of it will get the chance to appear in a Volkswagen TV commercial airing during the World Championship.

Cesar Diaz is the Soccer Editor for Latino Sports. He was given the Press Release from the Marketing Dept of Volkswagen. Please send your comments and questions to Cesar at [email protected]




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