“A Big Idea can change World Culture.” - George Lois
New York, NY – With Euro 2012 kicking off today, Friday, June 8, 2012, I wanted to take the time to give you an update on the One World Futbol.
Earlier this week, I was on Eric Nash’s Vuvuzela – The World Soccer Show. It’s a brilliant show with a diverse group of soccer aficionados. Follow Eric on @VuvuzelaBlast for show updates.
During the show he mentioned that on Saturday, June 9, 2012, he was going to have one the founders of the One World Futbol on his show. During his announcement, I commended the efforts of the the One World Futbol project and the professionalism of their staff who I have remained in contact for more than a year now.
Following his announcement, Eric had was curious about my relationship with the One World Futbol (OWF) organization. As a joke, Eric has dubbed me the “Don Draper” of soccer coverage because of some of the companies I’ve had the privilege of working with in the past.
Explaining my relationship with some of the staff of the One World Futbol, I told Eric and his audience that a year ago, OWF had reached out me and provided me information about their company. After reading their information and believing that it’s a worthy cause, I wrote a couple of articles about their endeavors. Since then, I have maintained in contact with them on periodically basis.
I also took this time to inform Erich and his audience about the OWF recent partnership with Chevrolet. By being the first corporate of the One World Futbol Project, Chevrolet has pledged to donate 1.5 million One World Futbols over the next three years to organizations working with youth living in war-stricken zones, refugee camps, disaster areas and other disadvantaged communities.
This is all part of Chevrolet’s five-year agreement to become the Official Automotive Partner of Barclays Premier League giant Manchester United. While the partnership with Manchester United combined with the the creation of the Chevrolet China Cup as part of the Manchester United 2012 Tour, delivered to the world by DHL maybe the more popular story, the automobile’s partnership with One World Futbol is amazing.
So what is the One World Futbol?
Invented by Tim Jahnigen and financed by music icon Sting, the One World Futbol is the round and ultra-durable soccer ball. Not only is the One World Futbol durable, it can be played on all terrain conditions and it never deflates.
As I addressed on the show, using the “Buy One, Give One” model, soccer fans have the opportunity to donate the One World Futbol to a non-governmental organization working with people who live in harsh environments around the world; i.e., countries where there’s refugee camps, UN hotspots, conflict zones, inner-cities and poor communities worldwide. Overall, the One World Futbol Project has positively affected more than 525,000 lives in 137 countries.
Here’s a couple of quotes I was able to obtain from both the folks at Chevrolet and One World Futbol to give you a better understanding of their partnership:
“Our mission at the One World Futbol Project is to make a positive impact by bringing the joy of football and play to youth around the world so that children can be children no matter where they live. In Chevrolet, we’ve found an ideal partner who shares our belief that football can not only bring people together through the excitement of the game, but can also help heal and rebuild communities impacted by war, disasters and poverty. Through this partnership, we can positively influence millions more lives with the simple power of a durable ball,” stated Jahnigen
“The One World Futbol Project celebrates a primary value that is very close to Chevrolet, and that is football can touch lives, provide opportunities and bring positive change to people throughout the world,” said Ewanick. “The beauty of football is as much about the people as it is the game. One World Futbol Project has the potential to rally millions throughout the world to join in this effort, resulting in a global movement for the good of the game and people who are passionate about it. That’s the kind of movement that Chevrolet is committed to lead.”
Along with their global initiative, the One World Futbol Project has helped schools, orphanages, and nonprofits use sport to resolve conflicts, teach tolerance, and build communities. The company is also an affiliate member of the streetfootballnetwork, which connects 94 football-for-social change non-profits in 61 countries.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com. For more information about Chevrolet’s football initiative, visit www.ChevroletFC.com.
About the One World Futbol Project
Launched in July 2010, the One World Futbol Project developed the One World Futbol – the world’s first virtually indestructible ball that never needs a pump and never goes flat. For every ball bought at retail, the company donates a second ball to a community in need. The company also sells the One World Futbol directly to institutions and organizations, and works with schools, football teams, clubs and other organizations to help them raise funds while generating donated balls at the same time. The One World Futbol Project is headquartered in Berkeley, California. To date, it has reached out to more than 135 countries through at least 138 organizations, keeping the spirit of play alive for an estimated 525,000 children and young people. For more information about the One World Futbol Project, visit http://oneworldfutubol.com. Follow us on Facebook, http://www.facebook.com/OneWorldFutbol and Twitter, www.twitter.com/oneworldfutbol.