MIAMI, FL — August 12, 2024 — (NOTICIAS NEWSWIRE) — For Andrés Ordóñez, Global Chief Creative Officer at FCB and jury president for the Innovation category of the 2024 Ibero-American Creativity Festival (FIAP), a winning entry must be surprising and effectively demonstrate how it's fostering new business through creative means.

FIAP is celebrating its 55th edition, honoring creativity across all advertising formats in Latin America. In partnership with PRODU, a leading source of information for the Spanish-speaking entertainment and advertising industry, the festival introduces a new focus: recognizing exceptional ideas that transform, inspire, elevate, and captivate audiences.

In this context, Andrés Ordóñez emphasizes the significance of FIAP for the regional advertising industry. "It's a platform where exceptional ideas compete, allowing us to celebrate outstanding work, understand industry benchmarks, and inspire ourselves to continually elevate our creative standards," he states.

Particularly in the Innovation category, entries must excel at surprising audiences and pushing the boundaries of platforms, products, and media. "We inhabit a world brimming with innovation, where unexpected breakthroughs occur daily. We seek those groundbreaking ideas that redefine possibilities," explains Ordóñez.

He also emphasizes that the advertising industry must become even more creative in response to the advancement of artificial intelligence. "AI is a valuable tool that can assist us in visualizing concepts or uncovering deeper insights. Our role is to generate truly original and groundbreaking work," asserts the celebrated Colombian creative.

Regarding the regional creative landscape, Ordóñez notes continuous growth. "The region's creative talent is strengthening daily. We only need to look around to witness the number of our peers in prominent roles across various countries."

FIAP 2024, under the guidance of leaders like Andrés Ordóñez, aims to spotlight creativity and innovation within the advertising industry, setting a higher standard and honoring the region's most exceptional ideas.

More info about #FIAP2024 goto: www.fiapawards.com

About FIAP

The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.

About PRODU
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU's three free newsletters reach over 30,000 subscribers daily.