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PRODU Opinion May 2022 – Carlos Fernández Oxté from Archer Troy proposes a “Storytelling revolution” in the face of virtual world
MIAMI, FL — May 12, 2022 — (NOTICIAS NEWSWIRE) — Despite more than two decades of changes experienced by the industry -especially the technology and digital acceleration-, for Carlos FernándezOxté, Chief Creative Director of Archer Troy, "advertising will always be the same, because it follows the same principle: to surprise and persuade the consumer through …
MIAMI, FL — May 12, 2022 — (NOTICIAS NEWSWIRE) — Despite more than two decades of changes experienced by the industry -especially the technology and digital acceleration-, for Carlos FernándezOxté, Chief Creative Director of Archer Troy, "advertising will always be the same, because it follows the same principle: to surprise and persuade the consumer through an idea that connects him with a brand and leads him to experience it in his daily environment".
Even though there are formulas that never change with time, in this new edition of PRODU Opinion, “Storyverse”, FernándezOxtérecognizes that we are facing the next milestone in communication. Now the previous forms of advertising must evolve towards virtual brand experiences, "because that is the metaverse, a table set to live closer to the brands."
And for this, he proposes a “Storytelling revolution” to turn it into Storyliving.
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About PRODU
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform.
PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
About Archer Troy
Archer Troy is an independent and comprehensive Mexican agency, made up of creatives and professionals who develop communication and content strategies every day, for all platforms and media.
We believe in creative and business ideas, ideas that help position brands in the minds and hearts of consumers. We create relevant messages, capable of changing perceptions and triggering behaviors.
Our best weapon are ideas and the bigger, the more powerful.
