DEERFIELD BEACH, FL – February 4, 2022 – (NOTICIAS NEWSWIRE) - BrandStar, a solutions-driven content machine, is pleased to announce the premiere of BELatina TV on Friday, February 4th, 2022 on Lifetime and Friday, February 11th, 2022 on FYI.

BELatina TV’s first episode will be a great way for anyone to get Game Day ready.

Bilingual and Latinx households are growing at a rapid rate in the United States, prompting demand for media that showcases the nuances of these groups. Airing on Lifetime Network, BELatina TV is the first TV morning show targeting bicultural and Latinx households.

Filmed in BrandStar, BELatina TV features an entirely bilingual cast. The host and co-host are Dr. Karent Sierra and James Tahhan (also known as Chef James), respectively. Each host brings their distinct cultural experiences; Dr. Karent Sierra is Colombian-American and James is Syrian-Venezuelan.

Entertaining, educating, and empowering is BELatina TV's mission. Each episode explores exciting topics and gives candid advice on what matters to women, especially those from the Latinx community. BELatina TV tells culturally relevant stories that provide a unique perspective on life’s challenges and gives great solutions that positively impact the women’s lives.​

The premiere episode is a nod to the upcoming excitement around football, where it will focus on sharing tips and fun advice on how to prepare for the Big Game.

“There is a need in the media where the Latinx community needs to have representation of their traditions, cultural customs, accents, and in the media and our first episode will do just that. Truly, preparing for the upcoming and highly anticipated Game Day will be a breeze after watching it,” says Guisell Gomez, one of BELatina TV’s cultural consultants.

This Big Game Day special will include many fun and entertaining segments. Food creations using the Avocados From Mexico brand and an empowering segment, thanks to El Dorado Furniture, will be featured.

As ensuring authenticity is top of mind, BELatina TV is fueled by a team of Latinx and Hispanic creators. This allows BELatina TV to continue to provide power to the Latinx and Hispanic community, which is at the core of BELatina’s and BrandStar’s core.

Interviews available upon request.

About BELatina:

BELatina is a leading Latina digital platform spanning fashion, politics, technology, celebrities, health, beauty, work, sex, friendship, food and more. BELatina's smart, informative and fun editorial aims to inspire its core Latina audience to be the best versions of themselves, and compel them to reach outward, especially with regard to human and women's rights. Our team of writers and editors are from diverse backgrounds with an endless range of interests. At our core, we're in search of experiences that could change our mind, and could change our life. For additional information, visit www.belatina.com.

About ​​BrandStar:

BrandStar is a fully horizontally and vertically integrated production company, marketing agency, and content exchange platform. Offering everything a full-service marketing firm provides, but with a twist – our focus is on positively impacting people’s lives. Fueled by the collective passion of entrepreneurs, creatives, technologists, and thinkers, we pride ourselves in being Marketing Matchmakers – connecting people with brands to do life better. Utilizing a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities, we have succeeded in giving startups a national footprint and national companies a global one.