LA FERIA, TX — April 12, 2023 — (NOTICIAS NEWSWIRE) — Blue Cross and Blue Shield of Texas, City of La Feria, and National Fitness Campaign (NFC) today announced a partnership to bring an outdoor Fitness Court® to Veterans Memorial Park Sports Complex. The Fitness Court, located at 904 Pancho Maples Drive, will open on Wednesday, April 12 at 10 a.m. with a ribbon-cutting ceremony.

This Fitness Court was developed by Blue Cross and Blue Shield of Texas, La Feria and NFC to expand free access to high quality workouts and create equitable access to exercise for communities around the state. The Fitness Court is the world’s best outdoor gym that lets people use their own body weight to get a complete workout using seven exercise stations.

Created with people aged 14 and over and with all abilities in mind, the workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience.

“On average, one in two adults don’t have enough aerobic physical activity in their day-to-day lives, which can lead to chronic, yet preventable, conditions,” said Sheena Payne, director of community affairs at Blue Cross and Blue Shield of Texas. “Helping fund these Fitness Courts is just one more way we can work toward all Texans having access to optimal health outcomes right in their own community.”

"We know how important it is for the community to have access to public fitness facilities like this,” said Mayor Olga H. Maldonado. “We are proud to be able to provide this Fitness Court to encourage our citizens to get out in the community and get healthy together."

“National Fitness Campaign is proud to welcome the City of La Feria to the campaign as a leader in Texas, championing health and wellness for their residents,” said Mitch Menaged, founder of NFC. “We are proud to continue our mission of getting people moving outdoors and helping communities combat the detrimental costs of physical inactivity.”

Residents are invited to attend the launch event on Wednesday, April 12 at 10 a.m. to try out the Fitness Court. For more information on Blue Cross and Blue Shield of Texas’ support of NFC, please visit https://nationalfitnesscampaign.com/texas.

About Blue Cross and Blue Shield of Texas

Blue Cross and Blue Shield of Texas (BCBSTX) — the only statewide, customer-owned health insurer in Texas — is the largest provider of health benefits in the state, working with nearly 80,000 physicians and health care practitioners, and 500 hospitals to serve more than 6 million members in all 254 counties. BCBSTX is a Division of Health Care Service Corporation (HCSC). Health Care Service Corporation is a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association.

About City of La Feria
La Feria is located in Cameron County, Texas with a population of 7,302 according to the 2010 census. La Feria was incorporated in 1933, when its population was 1,594 and it had ninety businesses. In 1936 the community had three schools and two churches. The population was estimated at 2,630 in 1948. In 1960 the town supported the La Feria News, three elementary schools, a junior high, a high school, and a population of 3,000.

About NFC
Founded in San Francisco in 1979, National Fitness Campaign (NFC) is a wellness consulting firm that provides programs and services to cities, schools and sponsors with the mission to build healthy communities. NFC delivers an integrated wellness initiative, centered on the world’s best outdoor gym: The Fitness Court®. The Campaign is planning its 500th Healthy Community, uniting the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court within a 10-minute bike ride of every American. Follow us on social media @NatFitCampaign and #Fitnesscourt.