MIAMI, FL — April 19, 2024 — (NOTICIAS NEWSWIRE) — Is artificial intelligence (AI) a catalyst that enhances human creativity or a threat to originality? The debate of the next edition of the FIAP Face to Face Webinar will focus on this and other questions about the impact of this dynamic technology on the advertising industry. The online event will take place on Tuesday, April 23. 

A group of marketing professionals, representatives of various advertising associations in Latin America, will discuss how technology is redefining creativity in advertising, from facilitating the generation of ideas to personalizing user experiences, and evaluate the implications of this constantly evolving relationship. 

The panel of the webinar “Artificial intelligence and creativity: Allies or adversaries?” includes Ignacio Acosta, director of Agencias Argentinas; Natalia Gil, vice president of the Asociación Paraguaya de Agencias de Publicidad; Iván Santos, CEO of VML San Juan and President of the Asociación de Agencias Publicitarias de Puerto Rico; Amelia Solera, Executive Director of the Cámara Comunidad de Empresas de Comunicación Comercial de Costa Rica; Sergio Franco Tosso, Vice President of the Asociación Peruana de Agencias de Publicidad, and Domenico Massareto, Founder of RAIN Creative A.I. and representative of Associação Brasileira da Produção de Obras Audiovisuais (APRO).

Mara Fernández, Chief Transformation Officer of PRODU, will host this enlightening debate on the future of creativity in the digital age that will take place next Tuesday at 12pm (Miami). 

To enroll, register here

About FIAP

The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.

About PRODU
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU's three free newsletters reach over 30,000 subscribers daily.