MIAMI, FL — February 1, 2024 — (NOTICIAS NEWSWIRE) — The market where brands operate nowadays is like a jungle: wild, unpredictable, full of opportunities and dangers. We need a strategy similar to embracing an adventure through the jungle, assuming the role of adventurers to cross various territories where brands interact to reach a great treasure: the consumer's mind.

“The Jungle,” an innovative strategic planning model for advertising and marketing, was created using this insight. It is a model inspired by the book "Made In Future" by Prashant Kumar, which applies OpenAI artificial intelligence, such as ChatGPT and DALL-E.

The 2024 first edition of the FIAP Face to Face Webinar “Dominate the Market Jungle: Innovative Advertising Strategies with ‘The Jungle’ and OpenAI AI” explores and elaborates on this model that guides SAB Marketing Connections and its clients through five key steps, focusing on collaboration and creating effective strategies.

The speakers of this webinar are Mauricio Sabogal, CEO of SAB Marketing Connections, and Laura Cortés, Chief of Staff of this firm, hosted by Mara Fernández, Chief Transformation Officer of PRODU.

The webinar will be held on Tuesday, February 6, at 12PM (Miami) 

To enroll, register here

About FIAP

The Ibero-American Festival of Creativity, FIAP, is now in its 53th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.

About PRODU
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU's three free newsletters reach over 30,000 subscribers daily.