MIAMI, FL — September 28, 2023 — (NOTICIAS NEWSWIRE) — Environmental awareness and social responsibility have become increasingly relevant for consumers and businesses. What can brands do to become more sustainable and, at the same time, promote themselves effectively? To answer this question and address other topics related to sustainability and advertising, the FIAP Face to Face Webinar invited Alberto Pardo, founder and CEO of Adsmovil.

Adsmovil, a data and technology company specializing in digital advertising, recently extended its commitment to reducing the environmental impact and offsetting the carbon dioxide emissions generated by its clients' advertising campaigns with innovative and scalable initiatives, such as planting 100,000 trees in the next three years. This initiative will potentially capture 237.000 tons of carbon in the next decade.

The webinar “Sustainability in Advertising: A Fundamental Introduction” will address how advertising can become a powerful tool to drive sustainability and make a positive difference in the world. It will cover key topics, such as sustainability in the context of advertising and why it is relevant, how to create effective strategies for communicating brand sustainability, inspiring examples of sustainable advertising campaigns, and practical tips to begin or improve green advertising efforts.

The webinar will be held on Tuesday, October 3 at 12PM (Miami) hosted by  Mara Fernández, Chief Transformation Officer of PRODU. It will offer valuable ideas immediately applicable to marketing strategies.

To enroll, register here

About FIAP

The Ibero-American Festival of Creativity, FIAP, is now in its 54th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.

About PRODU
For 34 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU's three free newsletters reach more than 30,000 subscribers daily.