MIAMI, FL — August 30, 2023 — (NOTICIAS NEWSWIRE) — On Tuesday, September 5, Pablo Verdenelli, CEO of Seenka Media Data, will explain the marketing attribution models, known as “The holy grail of data,” in the next FIAP Face to Face Webinar. It will be a presentation exploring one of the most challenging and valuable concepts in modern marketing.

It will be an opportunity to examine the most innovative approaches and methodologies to attribute the success of advertising campaigns to different channels and tactics. Verdenelli will guide the audience through effective strategies to understand the customer journey, point out key touchpoints, and assign the proper value to each interaction.

Moderated by Mara Fernández, PRODU's Chief Transformation Officer, the webinar promises to shed light on the elusive "holy grail" of marketing data, providing valuable insights to optimize strategies and maximize return on investment in future campaigns.

The webinar will be held on Tuesday, September 5 at 12PM (Miami).

To enroll, register here

About FIAP

The Ibero-American Festival of Creativity, FIAP, is now in its 2023 edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.

About PRODU
For 34 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU's three free newsletters reach more than 30,000 subscribers daily.