MIAMI, FL — April 4, 2024 — (NOTICIAS NEWSWIRE) — One of the challenges facing organizations today is how to turn mountains of data into actionable insights to drive intelligent decisions and effective business strategies. The next edition of the FIAP Face to Face Webinar will explore key techniques and tools to unlock the true power of data and transform organizations into information-driven entities.

Enrique Cornish, Head of Marketing Intelligence & Strategic Planning, BBVA Mexico; Pablo Verdenelli, CEO at Seenka Media Data; and Felipe Vallejos, Regional Director Media & Analytics, Kinesso for Latin America, will address the key points to navigate the vast ocean of data and come up with practical knowledge ready to be applied to achieve a real impact. This know-how is essential for leaders, analysts, and professionals to make data work for reaching business goals.

The webinar “Transforming Data into Actionable Insights” will be moderated by Mara Fernández, Chief Transformation Officer of PRODU, and will take place on Tuesday, April 9 at 1pm (Miami).

To enroll, register here

About FIAP

The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.

About PRODU

For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU's three free newsletters reach over 30,000 subscribers daily.