MIAMI, FL — May 28, 2026 — (NOTICIAS NEWSWIRE) — The Hispanic Public Relations Association (HPRA) today opened submissions for the 2026 HPRA National ¡BRAVO! Awards, the national program honoring excellence in multicultural communications. HPRA will announce winners during the annual ¡BRAVO! Awards program in November.

New for 2026, every eligible category submission will automatically enter consideration for Campaign of the Year. The top-scoring campaign across award categories will receive the honor. Entrants do not need a separate entry or added fee.

The 2026 call arrives at a defining time, one that calls for authentic, culture-led communications. For more than a decade, the ¡BRAVO! Awards have recognized campaigns that engage communities with cultural depth, respect, and measurable results. The program honors agencies, brands, and nonprofits that do more than translate a message. They build trust, reflect lived experience, and make Latino stories central to the work.

“Over the past 12 years, the HPRA ¡BRAVO! Awards have shown the power of work rooted in culture, truth, and purpose,” said HPRA National President Sonia V. Diaz. “Latino communities are driving the future of the nation’s growth, and our industry has a responsibility to meet that force with respect, discipline, and creativity. This year, we invite communicators to submit the campaigns that moved people, shifted conversations, and honored our communities with care.”

The ¡BRAVO! Awards are more than a night of recognition. The program documents the work shaping the communications field, creates visibility for culture-led campaigns, and funds scholarships for emerging talent. Since its inception, the program has awarded more than $41,000 in scholarships to 13 recipients.

In addition to recognizing promising scholars, the ¡BRAVO! Awards honor leaders and journalists who use their platform, influence and voice, and showcasing the power of Latino-led storytelling to shape newsrooms, agencies, boardrooms, and public life.

Recent honorees include civil rights icon Dolores Huerta, filmmaker Jessy Terrero, DRAFTED co-founder Karina Martinez, Cannes Can: Diversity Collective founder Adrianne C. Smith, Friends of the American Latino Museum Chair and CEO Estuardo Rodriguez, independent journalist Julio (Julito) Ricardo Varela, Alicia Menendez, Ilia Calderón, León Krauze, María Elena Salinas, María Hinojosa, and Teresa Rodríguez.

2026 HPRA ¡BRAVO! Awards Categories

The 2026 program welcomes work that reflects the full breadth of the community, including Afro-Latino, Indigenous, Caribbean, Central American, South American, and bicultural experiences. The strongest entries will show how communicators used language, creators, music, sports, food, news, and community life to reach audiences with respect.

Categories span the full range of communications work, including public relations campaigns, marketing programs, influencer engagement, public affairs, social equity, healthcare, entertainment, sports, nonprofit, digital media, and integrated marketing communications.

Agency of the Year

Honors an agency that shows business success through client work, talent development, culture, and revenue growth. Requires an entry in at least one campaign category.

Campaign of the Year

Honors the highest-scoring campaign across eligible award categories. Judges will review creativity, planning, execution, cultural depth, and measurable impact. Entrants do not need a separate entry.

Digital or Media Platform PR Program

Recognizes PR programs that use social media, blogs, podcasts, text campaigns, websites, or other digital channels to reach audiences.

Film, Music & Entertainment

Celebrates campaigns focused on productions, talent, events, or cultural moments in entertainment.

Healthcare & Nutrition

Recognizes campaigns that raise awareness, advance access, or promote health services, products, nutrition, or public health issues.

Influencer Engagement

Honors campaigns that used creator or influencer relationships to connect with audiences.

Integrated Marketing Communications Campaign

Honors campaigns that combine public relations with advertising, experiential, digital, social, or other marketing channels.

Internal Communications Program

Honors programs for employees, members, or internal audiences tied to alignment, culture, or internal priorities.

Lifestyle

Honors campaigns focused on food, beverage, beauty, wellness, fashion, or lifestyle experiences that connect with Hispanic or Latino audiences.

New Product/Service Launch

Honors campaigns created to introduce or promote new products or services to Hispanic or Latino audiences. Judges will weigh results tied to use of budget and campaign goals.

Nonprofit Campaign

Open to nonprofit organizations and agencies representing them. Honors work focused on awareness, engagement, fundraising, or public education.

Public Affairs Campaign

Honors campaigns built to shape legislation, policy, public opinion, or civic engagement.

Social Equity

Recognizes work addressing inequities in health, education, wealth, media representation, or justice.

Sports

Honors campaigns that promote teams, athletes, events, or partnerships connected to Latino fans and audiences.

How to enter

Entrants must submit all materials through the official HPRA National ¡BRAVO! Awards platform. An independent panel of senior communications professionals from agencies, brands, academia, and nonprofit sectors will judge entries.

2026 HPRA BRAVO Awards Submission Deadlines

Eligible campaign work must have run between January 1, 2025, and March 31, 2026. To access the 2026 Awards Toolkit and begin your entry, visit https://bravo.hprausa.org.

For sponsorship or press inquiries, contact bravo@hprausa.org or visit www.hpra-usa.org.

About the HPRA ¡BRAVO! Awards
Since 2014, the HPRA ¡BRAVO! Awards have recognized excellence in multicultural communications. The honorees reflect the creativity, discipline, and cultural fluency that move the communications field forward.

About HPRA
The Hispanic Public Relations Association (HPRA), founded in 1984, is the premier organization for Hispanic public relations professionals in the U.S. HPRA offers professional development, national scholarships, chapter programming, and industry recognition for professionals working across culture, storytelling, and strategy.

CONTACT:
HPRA National Office
info@hprausa.org