LOS ANGELES, CA — January 13, 2023 — (NOTICIAS NEWSWIRE) — Juanita’s Foods, the leading menudo brand in the US, announced today the launch of Juanita’s Menudo, Mariachi y Mas! promotion in celebration of National Menudo Month taking place throughout the month of January. The campaign invites menudo lovers across the country to partake in Juanita's Menudo, Mariachi y Mas! Sweepstakes for a chance to win an all-expense paid trip to Los Angeles for a private VIP concert featuring GRAMMY Award-winning La Santa Cecilia and two-time GRAMMY Award-winning Mariachi Divas!

“We are so excited to have La Santa Cecilia and Mariachi Divas join Juanita’s for our Menudo, Mariachi y Mas! promotion. Together we will celebrate the best aspects of Mexican culture… both traditional and modern!,” said Ruben Morales, Juanita’s Foods, Chief Revenue Officer.

Juanita’s is committed to preserving and passing down Mexican culinary traditions to future generations, much like La Santa Cecilia and Mariachi Divas have done so through music. Juanita's Menudo, Mariachi y Mas! aims to celebrate those traditions through food, music and culture by offering sweepstakes winners the opportunity to experience the best of Mexican culture over the course of a weekend in Los Angeles. This total immersive cultural experience will take five lucky winners and their guests on a tour of LA followed by a private VIP concert featuring GRAMMY Award-winning La Santa Cecilia and Mariachi Divas. Winners will be treated to a special meet and greet with the bands and photo ops will be made available.

The Juanita’s Menudo, Mariachi y Mas! promotion will run on iHeart radio and Spanish Broadcasting System during National Menudo Month in January across ten of Juanita’s major US Hispanic markets. Listeners will be encouraged to enter for a chance to win through the promotional landing page. In Los Angeles, listeners are to tune-in to local radio stations La Raza 97.9 FM, Mega 96.3 FM and Real 92.3 FM for a chance to win tickets to the private VIP concert. In markets including Dallas/Ft. Worth, Phoenix/Prescott, San Francisco/Oakland/San Jose, Sacramento/Stockton/Modesto, San Diego, Houston, Fresno/Visalia, Las Vegas, and San Antonio, listeners will have the opportunity to win the grand prize trip to Los Angeles including two roundtrip flights and two-night accommodations at a five-star hotel. Per diem and ground transportation will also be provided.

During the month of January celebrate National Menudo Month by enjoying Juanita’s authentic, delicious menudo all month. Join the festivities by visiting Juanita’s website, Facebook or Instagram for details on entering for a chance to win tickets to Juanita’s exclusive Menudo, Mariachi y Mas! event in Los Angeles on February 18, 2023. Use #NationalMenudoMonth and #MadetoShare to share on social media.

Visit Juanita’s Foods at: Juanitas.com

About National Menudo Month
Juanita’s founded National Menudo Month to celebrate the cultural iconic dish of Menudo and recognize the importance of preserving and passing down this important Mexican culinary tradition to future generations. In 2018, Juanita’s achieved the Guinness World Record for the largest Menudo soup ever made, weighing in at an impressive 2,439 pounds. By innovating and sharing their products with the community, Juanita’s is on a mission to celebrate Menudo every day and keep the tradition alive!

The registrar at National Day Calendar proclaimed National Menudo Month to be observed annually since January 2018. Menudo Month declarations were also made by the city of Los Angeles and Houston.

About Juanita’s Foods

Juanita’s has been making authentic Mexican Menudo since the 1950’s, turning every day into an excellent occasion to enjoy a traditional bowl of Menudo with family and friends. Our family recipe has been passed down for three generations, is slow cooked and is made from high quality ingredients. Our legacy is our love of all that is Mexican; our traditions, our culture, our family and above all… our food!