MIAMI, FL — October 24, 2022 — (NOTICIAS NEWSWIRE) — Born to think, create and develop concepts that go beyond the idea itself, is how the independent Mexican agency, Archer Troy, presents itself. And among its ranks is Mariana Romero, Creative Director of the "archers".

To learn about the creative thinking that prevails in the agency, FePI and PRODU presents “Archer Troy: The archers of ideas”, an opportunity to delve into the creative process seen from the perspective of Romero, who will explain how they activate for their clients the five senses through emotions.

The conversation will be moderated by Mara Fernández, Associate Editor and Senior Director of PRODU for the Hispanic market in the US and Latin America.

Connect this Friday, October 28 at 12:00 p.m. Argentina - 10 a.m. Mexico.

Register here

About PRODU
For 34 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and able to adapt to this specialized content; providing segmented everyday solutions for its demanding readers on each platform. PRODU generates periodical business publications and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About Archer Troy

Archer Troy is an independent and comprehensive Mexican agency, made up of creatives and professionals who develop in daily basis communication and content strategies, for all platforms and media. We believe in creative and business ideas, ideas that help position brands in the minds and hearts of consumers. We create relevant messages, capable of changing perceptions and induce behaviors. Our best weapon is ideas and the bigger, the more powerful.