MIAMI, FL — September 7, 2022 — (NOTICIAS NEWSWIRE) — Sir Martin Sorrell, Founder, and Executive Chairman, S4 Capital, and Mara Fernández, Associate Editor and Senior Director, PRODU for the US and Latin American Hispanic Market, will be leading a keynote this Wednesday, September 7 within the framework of the IAB event. Beyond Digital, Latin America Connecting New Realities.

For Sorrell, even as technology opens up endless opportunities for development and growth, ideas remain "king". In addition, he believes that it is imperative to build ideas upon leadership strategies that are capable of adapting to any type of organization in the face of volatility, uncertainty, ambiguity, and complexity at the doors of a recession.

“How to navigate in a fragmented world?” is the headline of this conversation between Sorrell and Fernández where they will address this topic and how it can impact the region.

The conversation will take place today from 8:05 to 8:35 am (EST Miami).

To register and have access to this keynote click here

About IAB. Beyond Digital
The platform was co-created by the entire Digital Advertising and Interactive Marketing industry in Latin America in its second edition, seeking to open a space for cooperation and learning among regional decision-makers in the entire value chain of the ecosystem in the face of the times to come and that we are already building.

About PRODU

For 34 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and able to adapt to this specialized content; providing segmented everyday solutions for its demanding readers on each platform. PRODU generates periodical business publications and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.