MIAMI, FL — February 24, 2023 — (NOTICIAS NEWSWIRE) — For the Super Bowl, brands continue betting on the same approach that advertising aims to in any context:  to be memorable and relevant. So how to capitalize on insights in the big game? And how to diversify the list of Super Bowl ad directors?

To answer these questions, FastFWD February’s edition “Brand’s honesty about the Super Bowl,” consulted a group of agency creative leaders: Paco Olavarrieta, CCO, d expósito & Partners; Flor Leibaschoff, CCO, and Aldo Quevedo, CEO, Creative Chairman,  BeautifulBeast; David Morring, Creative Principal, and Bill Cochran, Creative Director, LERMA/; Katie Reid and Kristin Mizushima, both Sr. Copywriter, Founders; and Sebastian Garin, Executive Creative Director, Conill.

“The Super Bowl is a great display window for brands. It is a unique opportunity to have a captive audience that also wants to see ads”, Olavarrieta highlights in the report. In fact, this year the game had an audience of about 113 million (18% more than in 2022), according to Kantar figures.

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