MIAMI, FL — May 26, 2022 — (NOTICIAS NEWSWIRE) — NFTs (Non-Fungible Tokens) are transforming the advertising industry by giving identity and authenticity to digital works. Furthermore, winds of revolution are blowing hard on the industry of ideas.

In this edition of PRODU FastFWD, “NFT: Digital Authenticity”, creatives such as Sebastián Arrechedera, founder of Rainbow Lobster; Rubén Ceballos, Head of Creative Strategy, Archer Troy, and Eric Descombes, Partner & CEO, FCB Mexico, address from their experience the myriad of possibilities that this peculiar digital asset could offer.

They all agree on the value of registering ideas in the digital spectrum and made predictions about the future of the industry’s economy following this new technology-driven movement.

See the full report here

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