MIAMI, FL — May 16, 2022 — (NOTICIAS NEWSWIRE) — Content represents a large chunk (47% according to Nielsen) of the cake of key elements for a successful communication campaign. When media and message find their perfect balance, the impact on sales and ROI is evident. But how is this content that audiences are eager for and challenging us to create?

In this new session of the PRODU FIAP Face to Face Webinar, "Redefining the role of content", experts from Mediabrands Content Studio Latin America and Spain will address issues related to this question. The panel will includes Alita Pereyra, Executive Creative Director, MBCS Latin America; Francisco Galán, Head of MBCS, Colombia; Lucía Alvarez, Head of Digital Solutions, MBCS Spain, and Eneko Pol, Head of Digital Solutions, MBCS Spain; while Mara Fernández, Associate Editor and Senior US Hispanic and LatAm Director, PRODU, will lead the conversation.

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About PRODU

For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About Mediabrands
We are Mediabrands, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 13,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.