MIAMI, FL — September 9, 2022 — (NOTICIAS NEWSWIRE) — Digitization and information overload are driving brands to think, be more creative, and reinvent themselves in all areas of marketing.

This new edition of the PRODU FIAP Face to Face Webinar: "The boom of brands' creativity", will be addressing the uncertainties surrounding this creativity drive, such as the fear of risk and/or the pressure for long-term results that continue to be the main obstacles for the development of brands.

To answer how to handle this pressure and overcome the barriers that hinder this momentum that brands are experiencing, the webinar relies on a panel of industry professionals such as: Merinés Figueroa, Empresas Davis, Chile; Max Iglesias, Latina Media, Peru; Enrique Cornish, BBVA, Mexico; Ana María Germán, Alac Ooh, Peru; Flor Núñez, +Móvil Cable & Wireless, Panama; Aldo Cuenca,  Arcor, Paraguay; Estefanía Yágüez, L'Oréal Spain, and Ricardo Arriaza, Nestlé Central America.

The discussion will be moderated by Mara Fernández, Associate Editor and Senior Director of PRODU for the Hispanic market in the US and Latin America, and will take place on Tuesday, September 13 at 12pm (EST).

To participate, please register here

About FIAP
The Ibero-American Festival of Creativity, FIAP, reaches its 51st edition to continue recognizing creativity in all advertising formats in Ibero-America. Last year, the festival ushered in a new era based on excellence and innovation. In partnership with PRODU, the leading provider of information for the Spanish-speaking entertainment, advertising, and technology industry, they bring a new concept: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.

About PRODU

For 34 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and able to adapt to this specialized content; providing segmented everyday solutions for its demanding readers on each platform. PRODU generates periodical business publications and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.