MIAMI, FL — July 14, 2022 — (NOTICIAS NEWSWIRE) — In this second half of 2022, one of the mantras that Andrés Azpilicueta has talked about most in the industry has been the Metaverse and "the famous" Web 3. Regarding this trending topics, the Chief Digital Officer of Publicis Media asks in a new edition of PRODU Opinion: "Should the Metaverse be a priority?"

Azpilicueta tries to elucidate in his column if it is possible to combine the communication and business priorities of advertisers - eCommerce, data and relevance in the message - with the medium term of the "wonderful Synthetic Universe" or metaverse.

The author is optimistic. He believes that today we have the knowledge and tools to support communication strategies and content better than ever. “And a first-class creative muscle in Latin America. The region continues to emerge as a creative powerhouse of marksmanship.”

Read the column here

About PRODU

For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About Publicis Groupe
Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication, and digital business transformation.
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
Founded in 1926 by Marcel Bleustein-Blanchet, the “father of French advertising”, Publicis Groupe is today led by its third CEO in its history, Arthur Sadoun, Chairman & CEO. Maurice Lévy, who led the company for 30 years until June 2017, is today the Chairman of the Groupe’s Supervisory Board.