MIAMI, FL — November 14, 2022 — (NOTICIAS NEWSWIRE) — “One clear lesson coming out of the pandemic is that consumer expectations don’t respect category boundaries,” writes Douglas Rowell, Founding President & Co-Chair, Advertising Week Latin America (LATAM). He explains that defining a brand by a category means competing for marginal gain, and suggest that thinking horizontally, outside the category, will make it more receptive to partnerships, cultural and technological inflection points, unconventional competitors, and anything likely to disrupt it.

In this new edition of PRODU Opinion, “What 2+ Years of Pandemic Can Teach CMOs About Guiding Their Companies Into the Future”, Rowell pitches this topic as Advertising Week Latam is returning live and in person to Mexico City between November 8 and 10.

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About Advertising Week
Advertising Week is a worldwide gathering of marketing, advertising, technology, and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.
Advertising Week crosses the globe with events in New York, London, Tokyo, Mexico City, Sydney, and Johannesburg.