MIAMI, FL — September 8, 2022 — (NOTICIAS NEWSWIRE) — Given the environment that brands and audiences will be experiencing during November and December in Mexico, with the Qatar Cup and the sales weekend known as El Buen Fin, Paco Jiménez of Twitter, highlights in September's edition of PRODU Opinion that "the best move, definitely, will be to stand out against the sea of messages in all the media and be where you get the most of real attention from the audience."

In the column "The Value of Attention", the General Director of Twitter Mexico, explains that "something that in the past was taken for granted, such as attention, is now an essential element, if not the most important when it comes to position products and make decisions to meet the desired objectives".

Jimenez explains the difference between viewability and attention and how selecting the right platform is key to maximizing advertising budgets in terms of audience attention span.

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