LOS ANGELES, CA — June 11, 2025 — (NOTICIAS NEWSWIRE) — Minivela, the first bilingual drama shorts platform dedicated to serving Latinos in the U.S. and Latin America, today announced that media executive Cristina Sarnoff has joined the company as a shareholder and strategic partner leading Brand Partnerships, Productions, and Distribution.

Sarnoff, a seasoned media executive and former senior executive at Warner Bros. Discovery US Hispanic, brings over two decades of experience in driving creative brand solutions for top studios and networks. Sarnoff Media Co., headquartered in Los Angeles will now help Minivela scale its bold storytelling vision across digital, connected TV (CTV), and global streaming platforms.

“Cristina brings incredible credibility, expertise, and studio relationships to our management team that will help us scale Minivela to its fullest potential across digital, CTV, and streaming,” said Angela Sustaita-Ruiz, Chief Executive Officer of Brilla Media, Minivela’s parent company.

“As a Cuban American, my love for novelas began on the couch with my abuela - those stories have stayed with me. Minivelas is a tribute to that legacy, reinvented for the mobile-first, short-form world Latinos dominate today. We’ve seen the explosive rise of micro-dramas in China, a billion-dollar industry now setting global trends. With Brilla Media, we’re building cultural highways in front of and behind the camera, and inviting brands to authentically show up in this powerful new format - meeting Hispanics where they are, with stories made con sazón y corazón,” said Cristina Sarnoff, CEO and Founder of Sarnoff Media Co.

In her role, Sarnoff will lead the development of branded partnerships and sponsor integrations. She will oversee partnership negotiations, production, product placements, and campaign opportunities that align with Minivela’s innovative drama shorts.

Sarnoff will also leverage her entertainment industry expertise to develop and package select Minivela shorts and original series for expansion into feature-length films, limited series, and other high-impact formats.

Minivela is a joint venture between actor Carlos Ponce, digital media company Brilla Media, adtech conglomerate Numatec, and Sarnoff Media Co. The company holds exclusive production partnerships with Chicano Hollywood on the West Coast and viral creator Haydita Veloz, ensuring a diverse, authentic pipeline of storytelling talent.

Inspired by telenovelas but built for TikTok-speed, Minivelas range from 10 to 90 minutes and target Latino Gen Z and Millennial audiences (ages 18-34) with genre verticals including romantic comedies, supernatural thrillers, original series, strange happenings, and viral comedies like La Mala Suegra (“The Evil Mother-in-Law”).

Developed in collaboration with filmmakers and influencers, the English, Spanish, and bilingual shorts are family-friendly, free to watch, and distributed across Minivela’s YouTube hub, social media channels, and Numatec’s proprietary distribution network. Through Brilla Media’s Nuestro Media network, brand sponsors are able to engage multicultural audiences across digital, CTV, and other platforms with unprecedented efficiency.

Produced and launched weekly in collaboration with actor and co-founder Carlos Ponce, viral influencer Haydita Veloz, and Chicano Hollywood, Minivela’s English and Spanish-language drama shorts live on MinivelaTV across YouTube, Instagram, TikTok, and X.

About A Minivela Production, LLC

Co-headquartered in Los Angeles and Miami, A Minivela Production, LLC is a Latino-owned company producing advertiser-supported digital shorts for U.S. Hispanics and global audiences. Its content is available on YouTube at MinivelaTV and across social media.

The company is a joint venture between actor Carlos Ponce, Brilla Media, and Numatec, and features strategic exclusive production partnerships with Chicano Hollywood, in the West Coast, and Haydita Veloz.

Inspired by telenovelas, the TikTok-speed Minivelas primarily targets Latinos 18-34 with content verticals that feature romantic comedies, original series, strange happenings, the supernatural, and even La Mala Suegra (The evil mother-in-law).

The advertiser-supported Minivelas, ranging from 10 to 90 minutes, are developed in collaboration with filmmakers and influencers, featuring content in English, Spanish, or a bilingual mix based on the organic needs of the stories.

The family-friendly digital films are accessible free on Minivela’s YouTube hub, and social media channels, as well as through adtech conglomerate, Numatec's distribution partnerships. Combined with Brilla Media’s Nuestro Media network, brand sponsors are able to secure audiences effectively across digital, CTV, and other platforms.

About Brilla Media Ventures

Brilla Media Ventures provides engaging cultural content for multicultural marketers through its owned and operated platforms, Nuestro Stories, Minivela, and Nuestro Studios. Offerings also include programmatic advertising technology services for scalable media delivery, digital shorts, influencer marketing, creative studio services, and brand activations.

Brilla Media is a certified women-owned Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC). The company is led by Angela Sustaita-Ruiz, its chairwoman, and Manny Ruiz, creators of Hispanicize, and trailblazers in the Hispanic media, social and influencer marketing industries, the Latino press release wire industry, and the first network of Hispanic print media companies online.

https://www.minivela.com @MinivelaTV on all platforms