MIAMI, FL — January 13, 2022 — (NOTICIAS NEWSWIRE) — Sebastian “El Pana” Arrechedera, founder of Rainbow Lobster, describes in the 2022 first edition of PRODU Opinión his obsession with NTFs or non-fungible tokens.

An obsession that he compares to supporting a badminton team that no one cares about, but in his opinion, "badminton 3.0 changed everything and the game just started."

In his article, Arrechedera will try to convince the reader that his badminton team is worthwhile. And among the arguments that he highlights is that the NTFs allows, for the first time in history, that “what we create, write, compose, design, or film, can become a digital asset, have an ownership title in the blockchain and be commercialized.”

View the column here*

*Only available in Spanish

About PRODU
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About Rainbow Lobster

Rainbow Lobster is a creative hub established in Los Angeles with diverse talent dedicated to creating and producing transmedia narrative projects. \

Rainbow Lobster is a safe place where talented people with different backgrounds and skills get together to think and co-produce ideas as a team—working in a project-based dynamic, with clear rules of participation, remuneration, and high respect for intellectual property and credits.

Its founder, Sebastian Arrechedera, has been considered one of the 20 Latin American creatives of the decade by Adlatina magazine. In 2007, he co-founded a pioneer branded content agency which became the largest independent ad agency in Mexico and was acquired in 2016 by the Japanese holding Dentsu.