SARASOTA, FL — December 14, 2023 — (NOTICIAS NEWSWIRE) — A Regional Mexican format now greets listeners of WTWD 910 AM, licensed to Plant City and its 102.1 FM translator licensed to Lakeland. The transition from an all faith-based programming format was dictated by the demographic changes in the area, according to new station owner Solmart Media LLC. which sees the growing strength of the Spanish language listening community in southwest FL as a winning combination for expanding its privately owned radio footprint in the region.

“We looked into a half dozen prospective broadcast properties before deciding that the Salem Media Group station offered the highest potential to reach the widest audience in the demo we serve, which is primarily Mexican and Central American in origin,” said Tomas Martínez, Chief Executive Officer, Solmart Media LLC. 

The new WTWD AM-FM combo will allow Solmart Media LLC. to sell the coveted I-4 advertising corridor by reaching over 1 million listeners in the following towns and cities:

Tampa
Clearwater
St. Petersburg
Wimauma, Brandon
Riverview, Dover
Holiday
Lakeland
Bartow
Winter Haven
Hanes City
Polk City
Plant City
Zephyrhills
Lake Buena Vista
Kissimmee

The New La Numero1 will carry El Bueno, La Mala y El Feo, the Nielsen rated #1 Spanish language Morning Show in the U.S. It will also generate local programming.

Solmart Media LLC. also owns and operates La Zeta WZSP 105.3 FM and LaNumero1 99.1 FM and 1280 AM with 2 additional HD signals transmitting from their state-of-the-art studios in Sarasota, Florida. These stations reach 9 counties with an estimated audience of half a million listeners.

About Solmart Media LLC.

Solmart Media LLC. was founded in 2014 by renowned Spanish radio executive Tomás Martínez and his wife, internationally recognized Spanish broadcast journalist Mercedes Soler. Its core business is radio broadcasting and advertising sales, including podcasting, streaming, promotions, and live events.