MIAMI, FL — September 5, 2024 — (NOTICIAS NEWSWIRE) — Over 230 leading professionals in the Ibero-American creative industry cast their votes virtually to select the finalists for FIAP's 2024 edition.

FIAP's 2024 edition marks a significant milestone, solidifying its position as the premier platform for Ibero-American creative excellence. With a record-breaking 347 finalists, the competition underscores the region's thriving creative landscape.

FIAP's commitment to fostering regional creativity is evident in this year's finalists, 50% of whom are direct winners from partnered local awards. This initiative strengthens regional connections and showcases the vibrant creative scene in Ibero-America. The creative spotlight shines on Spain, Ecuador, and the United States, which have secured the most finalists in this year's FIAP, cementing their status as key players in the region's creative scene.

Artificial intelligence took center stage at this year's FIAP, with significant participation in the new categories dedicated to its application in advertising. The event clearly demonstrates the industry's growing interest in embracing these cutting-edge technologies.

The finalist pieces were distributed in the following disciplines:

Ads: 31.7%
Formats: 34.01%
Innovation: 21.9%
Production: 12.39%

Celebrating its 55th anniversary, FIAP continues to honor creative brilliance across all advertising formats in the region under the theme of "Intelligent Creativity." In partnership with PRODU, the festival introduces a fresh perspective that celebrates ideas that captivate, inspire, and transform audiences. This year, FIAP returns to Advertising Week LatAm (AWLATAM) in Mexico City, from November 5 to 7, culminating in the presentation of its most prestigious awards on November 6.

FIAP 2024 shortlist is available here: https://www.fiapawards.com/

About FIAP

The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.

About PRODU
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU's three free newsletters reach over 30,000 subscribers daily.