NEW YORK, NY — The San Antonio Spurs’ Game 3 win over the New York Knicks in the 2026 NBA Finals was the most-watched NBA Finals Game 3 since 1998 (Chicago Bulls vs. Utah Jazz) with an average of 23.8 million viewers on ABC and ESPN.
The audience peaked with 26.3 million viewers at 11:15 p.m. ET and, according to Nielsen, the game generated a P2+ share (the percentage of households with TVs in use that are watching a specific program) of 42.7, the highest-ever share for an NBA game.
In addition, the 2026 NBA Finals games have generated more than 5 billion social media views so far, the most ever through the first three games of the Finals, and global Google searches for the “NBA Finals”, “New York Knicks”, and “San Antonio Spurs” are at all-time highs.
Game 4 tips off tonight at Madison Square Garden (8:30 p.m. ET, ABC).
Information Courtesy of the National Basketball Association
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