NEW YORK, NY — It’s no secret that Bad Bunny is one of the most influential artists in the world right now, so the NFL and Roc Nation’s decision to book him for the Apple Music Super Bowl LX Halftime Show feels both timely and powerful.
This isn’t Benito’s first time under the bright lights. The 31-year-old from Bayamón, Puerto Rico, made his Super Bowl Halftime Show debut in 2020 alongside Shakira and Jennifer Lopez, two of the most iconic Latina performers in history. Him performing with the legendary duo at Hard Rock Stadium in Miami, Florida, marked a crossover moment for Latin music and culture on one of America’s biggest stages.
Jennifer Lopez, Shakia, and Bad Bunny made global headlines in 2020 by performing together in the Super Bowl LIV Halftime Show – Image Credit: NFL
Stepping into the spotlight solo Sunday night, February 8, 2026, Bad Bunny is proving to the world that he doesn’t just represent his own music but a generation’s worth as well as those who came before him. His global reach has already transcended the music and entertainment industry, from appearances at the NBA Celebrity All-Star Game, MLB’s Home Run Derby, and in WWE to hosting NBC’s Saturday Night Live.
Every move he makes bridges Latin and American pop culture even more tightly together.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Bad Bunny watching Game 3 of the American League Division Series between the Blue Jays and Yankees at Yankee Stadium – Image Credit: Bill Menzel/Latino Sports
Hitting the stage at the most-watched sporting event in the U.S. isn’t just another accolade, it’s a cultural milestone. For the people from his homeland, Puerto Rico, Latin artist, Latin athletes everywhere, Bad Bunny’s Super Bowl performance is truly a symbol of possibility—telling the next generation that where you’re from or what language you speak doesn’t define how far you can go.
Professional sports leagues such as the NFL, NBA, WNBA, MLS, NWSL and MLB are slowly becoming more inclusive, and moments like this shows it. Having a Latin superstar headline is a statement moment that the sports world is evolving.
Athletes among the names of LeBron James, Lionel Messi, Serena Williams and many more have long embraced their culture to connect with fans.
Bad Bunny is doing the same in music.
Shawn “JAY-Z” Carter said, “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
His recent residency in Puerto Rico escalated local vendors, tourism, and hotels, while the profits of Bad Bunny’s “El Ultimo Tour del Mundo” went to his Good Bunny Foundation. By making such a move, this helps to support the youth and communities on the island.
This halftime show will not be just another performance—it’s representation. It’s the merging of music, cultural, and sports into one universal language of pride.
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Julio
October 18, 2025 at 3:17 pm
Excellent article on what some are trying to make into a controversy. Music has no nationality or language!